Register a Business Name in Elmore County, AL
No office in Alabama registers a DBA — not this one, not the state. Alabama has no fictitious-name or assumed-name filing for sole proprietors at any county or at the state, and nothing to pay. The optional filing that exists registers a MARK, not a name to trade under: Ala. Code §§ 8-12-8 and 8-12-10 with the Secretary of State, $30.
Alabama does not register DBAs. There is no fictitious-name or assumed-name filing for sole proprietors at this office, at any Alabama county, or at the state — you may operate under a business name without registering it anywhere, and there is nothing to pay.
Trademark registration is a different filing. Alabama does offer optional registration of a trademark, service mark or trade name with the Secretary of State under the Trademark Act (Ala. Code §§ 8-12-8, 8-12-10) on form LAT-1 — three specimens and a $30.00 fee. That registers a mark, not a DBA, and it is not what gives you the name: LAT-1 states that “Rejection/denial of the application by this office does not prevent use of the mark” and that ownership rights “are achieved through the common laws of adoption and usage, not registration”. Forming an LLC or corporation is a third, separate filing that registers the entity.
⚠️ This office does not process DBA registration. Use the agency linked above. The office below is your county's Judge of Probate — useful for other services.
Filing a DBA somewhere else in Alabama? See the Alabama DBA guide for statewide requirements and fees.